Imagine that you are the CEO of a mass media organization whose Twitter has just been hacked and was now posting 20 spam-filled tweets every second. You’ve just put yourselves in the shoes of Tim Armstrong, CEO of now-Verizon-subsidiary AOL.
Hackers continue to innovate and cause trouble for businesses of all industries and sizes. One of the more interesting recent tactics includes utilizing a malicious Twitter account to command a botnet of Android devices to do its bidding. Twitoor is considered to be the first real threat to actively use a social network in this manner, making this a major cause for concern.
Social media has become a big part of business, and Twitter is one of the top sites. You may know Twitter as an app that lets you send short messages to "followers," however, there's so much more to this useful tool that has been embraced by 218.3 million users worldwide. Let's take a closer look at Twitter and how to utilize it for your business.