Social media has become a big part of business, and Twitter is one of the top sites. You may know Twitter as an app that lets you send short messages to "followers," however, there's so much more to this useful tool that has been embraced by 218.3 million users worldwide. Let's take a closer look at Twitter and how to utilize it for your business.
The ramifications of social media have extended well beyond just a tool used to keep in touch with friends. From games, to advertising, to even aiding in the overthrow of Middle Eastern governments, social media has added a new and powerful dynamics to the way people use technology. For better or for worse, social media also adds new and interesting dynamics to the most social part of our lives, our families.
About the same time that the late six-term Alaskan Senator Ted Stevens was proclaiming that the "internet is not something that you can just dump something on. It's not a big trunk. It's a series of tubes", a phenomenon that would transform the Internet was just starting to go mainstream. Virtual social networking, an idea that had been developed for the better part of a decade was swiftly starting to take a foothold on the web.
Facebook has recently achieved one billion active users. Being on top of the social media world comes with a price. Facebook has become one of the top 10 most hated companies in America, this according to a January 2013 study from news site 24/7 Wall St. This survey takes into account customer and employee satisfaction and, most of all, stock prices.
Are you compiling your New Year's resolution list and looking for some help to achieve your goals? If one of your resolutions is to spend less time goofing off on the internet and more time being productive, then we want to share with you a helpful app called Freedom that will help achieve your resolution.
While it may seem difficult to imagine embarrassing oneself in the space of a 140 character message, Twitter has been responsible for the downfall of companies, politicians and entire institutions. No one can deny that Twitter has been a boon for communication, politics and economics, but some people seem determined to prove that one cannot have Twitter without the word "twit." Here are a number of prominent examples from the recent past which demonstrate how Twitter's logo can swiftly become the bluebird of unhappiness for some.
Like most business owners, you probably have a Facebook page set up for your organization. Like most people, you likely also use Facebook to communicate with friends and family. Here's a simple method for doing so seamlessly.
Think back a few years ago before the Apple ipad (if you are in the medical field, there is a good chance you'll relate to this). Remember back when "tablet" computers were essentially laptops sans-keyboard with little plastic styluses? Now kindergarteners are using tablets instead of chalk boards. What happened?
LinkedIn, the popular social network geared towards business networking and communication, has reported a major breach in security. A file containing over six million passwords was leaked and posted on the Internet.
What does this mean for you, and what course of action should you take?
Social media has revolutionized the way people communicate online. Social media is where discussions are had and information is shared. Over the past few years, the world has seen a remarkable shift in the way people socialize and it is not going away.
"Almost 40% of enterprise network bandwidth is being consumed by recreational or non-business applications [facebook, linkedin, youtube]"
~Blue Coat Systems Survey
More companies are blocking video streaming sites such as YouTube and Netflix to improve productivity at work..
On the topic of identity theft, social media accounts are becoming a high target for hackers, especially for spreading malicious viruses. To some, losing control over their Facebook or Twitter accounts could be just as devastating as having their credit card stolen. Trouble is, for many users, having one login account stolen means hackers have access to their other accounts too.
Granted, growing up we were made to believe that by now we'd have flying cars and robot butlers, but technologically speaking we're in a pretty great era of gadgets and conveniences that aren't just giving us cool toys to play with, but are changing the way we communicate, learn, and work. Let's look at what's in store for the world in 2012.
Foursquare is a social network of sorts that works like a marketing game. Users run Foursquare on their mobile phones. It uses GPS to pinpoint your location and pulls up stores, restaurants, and other public locations and venues in your vicinity. You can then 'check in' to the place you are at, and it will share it with your friends. It's a service that promotes word-of-mouth marketing!
Facebook, the enormous social network that shouldn't need an introduction for anybody, has been a fantastic way for small businesses (and major corporations and brands, and just about anyone else) to promote themselves. If you haven't established your company on Facebook (which is free, by the way), a new offer from the social network might help sweeten the deal.
Security is an important aspect to a company's continuity, and while portions of business security involve things like anti-virus and firewalls, other aspects of security can't be handled by a piece of equipment. In these cases, your organization needs to create security policies, and keep them up to date as the company grows and changes. There are many policies and sub policies that are necessary for any organization that, if non-existent, can cause chaos down the road.
Social Media is a far-reaching, extremely valuable tool for advertising and marketing. That is, well... until it isn't. Being able and prepared to handle negative online criticism can be the difference between a small but unfortunate event your company can learn from and 'irreparable damage that your company may never recover from.'
The words Productivity and Internet have been fit together in many different sentences, and usually in the sense that the Internet is a Productivity-killer. Take Facebook, for example; there are many arguments stating that Facebook is costing companies billions of dollars because employees are spending too much time on the social network while at work. Of course, Facebook (and the other social networks) are practically mandatory for businesses who want to market themselves. Other companies are clamoring that personal social media use greatly improves productivity and employee moral.
There has been a lot of talk about Google+, Google's new social network. Currently the service is invite only and invites are preciously coveted. Those who have gotten in to try it out have found a clean, simple interface. On first impression, Google+ looks like a very basic Facebook. Is Google+ worth all the clamor and is it going to change the game for social media? Will businesses be able to take advantage of Google+ the same way they do for Twitter, Linked In, and Facebook?
The words Productivity and Internet have been fit together in many different sentences, and usually in the sense that the Internet is a Productivity-killer. Take Facebook, for example; there are many arguments stating that Facebook is costing companies billions of dollars because employees are spending too much time on the social network while at work. Of course, Facebook (and the other social networks) are practically mandatory for businesses who want to market themselves. Other companies are clamoring that personal social media use greatly improves productivity and employee moral.